** I'm referring to when you select the event it opens a window and shows you the title again with all the info for that event. **
That screen is called 'Event View' or 'Event Details'. That will be a little more complicated to do but you can read the basics of how to go about it at the following link.
LINK > Break apart event title and description
Instead of bolding the field as is illustrated there, you'd have to convert it to an HTML image tag.
Dan O.
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